[ Case study 02 ]

JCDecaux

Development and optimisation of DigiBrain, a system for planning, delivering and monetising advertising content on digital out-of-home screens.

RoleSenior Developer

PeriodSeptember 2024 - June 2025

Team2 Product Owners, 6 developers

DomainMedia technology / DOOH

[ Context ]

A delivery platform for digital outdoor advertising.

The work spans campaign planning, slot management and programmatic monetisation across several product modules.

[ Contribution ]

Automated planning flows to reduce manual operations and shorten time to publication.
Improved responsiveness in campaign and slot-management modules.
Integrated VIOOH for programmatic monetisation, including bid requests, targeting and reporting.
Contributed to code review, engineering practices and product-technical collaboration in an agile setting.

[ What I owned ]

Development and optimisation of planning, campaign and slot-management modules.
VIOOH integration for programmatic monetisation, targeting and reporting.
Code review and continuous quality improvement with product and technical teams.

[ Engagement map ]

Campaign planning→DigiBrain modules→Digital screen delivery→VIOOH→Reporting

[ Operational value ]

Automated planning flows to reduce manual operations and accelerate time to publication.
Improved responsiveness across campaign and slot-management processing.
Programmatic monetisation integration for digital-out-of-home inventory.

[ Technical environment ]

Java 17 / 21QuarkusAngular 17Hexagonal architectureKafkaAvroAWS EKS / S3KubernetesHelmJenkinsPrometheusGrafanaDatadogMySQL